A Brand Guideline
Social Media Management
Photo Shoots and Video Production
Enhancing their corporate identity
Underlining their industry expansion
Enhancing their reletionship with their partners, suppliers and employees
Having a trendy and futuristic design
A wide variety of sectors that Umsa Yatirim A.S operates
A variety of content for different types of personas
A wide variety of goals for a corporate website
We started by making brand identity research
We made online brainstorming sessions for brand identity development
We made the client find and define their corporate culture
We built a brand identity to use on the website and on social media
Our aim was to unite the past, the present and the future on one website because of the client’s being a three generations company with an innovative point of view
By keeping the user at the center we wanted them to experience an energetic and a catchy website. Thus, we added minimalistic animations through the website.
With gently animated graphics, we wanted all the personas to understand UMSA and its fields of activity at a glance.
We used the homepage as a summary of UMSA’s most valued content.
By blending creativity with the trends, market research and our brand identity guidelines; we aimed the best user experience for the project.
With a responsive design, we created different presentations for different screen sizes in order to get the best UX.
Covering branding, design, usability and function; we created decent graphic designs and gratifying involvement of the user throughout the whole website journey.
Different types of personas are going to be analysed using website traffic tools in order to make the last fine tunings of the user experience design.
The new brand identity is going to be emphasized through social media channels.